![]() Nearly 80% of Gen Z employees believe that the Pacific Northwest business climate has either leveled off or worsened in the last three years, compared to the period before COVID-19, when approximately 60% shared the same sentiment.Only 12% of Gen Z employees think their generation is more likely to stay in the Pacific Northwest compared to previous generations (down from 25% in 2019). Since the start of the pandemic, the number of Gen Z employees who believe their peers will remain in the region has declined. Although Gen Z employees are currently optimistic about job opportunities, there is waning confidence that their generation will remain in the Pacific Northwest for the long term.On the other hand, employees were focused on wanting higher salaries, a better balance between work and personal life, and positive company cultures. ![]() In 2022, business leaders in the Pacific Northwest were worried about rising prices, problems with supply chains, and the challenge of attracting and keeping a talented workforce. Some are demanding their employers invest in their future, while many others are considering exploring opportunities outside the PNW region. The 2023 Gen Z Spotlight report takes a closer look at the priorities, perceptions, hopes, and expectations of Gen Z employees regarding their future in the Pacific Northwest workforce. That’s according to the third annual report by the WSU Carson College of Business surveying the youngest members of the workforce, known as Generation Z (ages 18-26), to understand their perspective. Gen Z employees in the Pacific Northwest are facing the dilemma of advancing their careers amidst predictions of an upcoming recession following the COVID-19 pandemic.
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